All Dreams articles
British bed retailer and manufacturer Dreams was founded in 1987 by Mike Clare. It currently operates more than 200 stores, as well as its own mattress factory. Dreams positions itself as a “sleep expert” and is focused on establishing its credentials as the “most recommended” bed specialist. Its ranges consist of branded beds, divans, bedsteads, adjustable beds, mattresses, futons, bunkbeds and sofa beds. It also sells duvets, pillows and bed linen. In 2013, Dreams went into administration and was bought by Sun European Partners. It was acquired by mattress and bedding manufacturer Tempur Sealy for £340m in 2021.
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NewsDreams has opened its first premium concept store
Dreams has launched a new premium store concept designed for smaller high street locations, making the retailer “more accessible”.
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NewsIkea, Argos and John Lewis to benefit from a furniture sales boost this quarter
Some of the UK’s biggest furniture and floorcovering retailers are set to benefit this golden quarter as the market makes a return to growth, according to GlobalData.
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Retail Navigator AnalysisDreams (Financials)
Dreams reported a “solid performance” in the year to 24 December 2023 (FY2023) with total sales up 2.2% to £395.4m “despite uncertain market conditions as base interest rates rose to a 16-year high, along with lingering inflationary headwinds whilst real disposable income continued to be squeezed weighing on UK consumer[s].”
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NewsDreams sales climb following a record investment in store and tech upgrades
Dreams has recorded a sales boost following record store, tech and supply chain investments as part of its modernisation programme.
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NewsDreams launches £4m ad campaign with Gillian Anderson
Dreams has launched a £4m advertising campaign featuring actress Gillian Anderson.
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NewsDreams makes changes to leadership team
Bed retailer Dreams has appointed a new chief financial officer and chief information officer.
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Opinion‘Retail operations has become the training ground for successful CEOs’
A retail operations background is increasingly the training ground for successful chief executives, says Fran Minogue
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NewsDreams hires first head of people as it adds to executive team
Dreams has appointed Shelly Dickinson and Emma Long as its new head of people and chief customer officer respectively.
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NewsDreams unveils £5m cost-of-living support package for staff
Dreams is set to provide its employees with a financial and wellbeing support package to assist them through the cost-of-living crisis.
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NewsDreams profits climb as sales outpace inflationary pressures
Beds specialist Dreams has reported strong profits and a surge in turnover, despite squeezed margins and temporary store closures last year.
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DataRanking: The top 20 retailers to work for in the UK in 2022, according to employees
Recipe box subscription business Mindful Chef, which focuses on healthy eating, has emerged as the top retailer to work for in the UK, according to employee reviews.
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AnalysisThe great service shortfall: Tackling retail’s new pandemic
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
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DataData: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.
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AnalysisRetail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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NewsDreams turnaround mastermind Mike Logue stands down
Dreams chief executive Mike Logue, who won admiration for leading the turnaround of the specialist beds retailer, is to stand down.
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NewsExclusive: Dreams’ profits increase as online sales surge
Beds specialist Dreams reported a surge in underlying profits during the pandemic as online sales picked up the slack from closed stores.
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NewsDreams boss Mike Logue: ‘Tempur deal will take industry to next level’
Dreams chief executive Mike Logue said he’s looking forward to what the sale of the business to mattress specialist Tempur Sealy can bring to the table.
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NewsDreams sold to Tempur Sealy in £340m deal
Bed specialists Dreams is set to be acquired by mattress and bedding manufacturer Tempur Sealy for £340m.
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Retail Navigator Analysis
Dreams (Overview)
Dreams is one of the UK’s leading bed and mattress retailers with just over 200 stores. It sells around 14,000 mattresses, bases and headboards per week to its customers through its stores and website.
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Retail Navigator AnalysisDreams (SWOT)
High brand recognition both on the high street and out-of-town has supported Dreams’ marketing efforts in recent years. This will be significant in furthering its aspirations to be the most recommended bed retailer in the UK
