All Dunelm articles
Dunelm is a British homewares and furnishings retailer founded in 1979 by husband and wife Bill and Jeany Adderley. The business has been transformed as a result of the acquisition of the Worldstores Group – comprising the Worldstores, Achica and Kiddicare brands – towards the end of 2016, in an £8.5m deal that more than doubled the size of its online business. The main benefit of the acquisition was access to technology and digital development capabilities.
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Gallery
Dunelm has opened its first small-format store in Westfield London
Dunelm has made its debut in the centre of the capital with a new smaller-format store in Westfield London.
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Retail Navigator Analysis
Dunelm (Strategy)
Dunelm acquires Irish soft furnishings retailer Home Focus, which has 13 stores across the Republic of Ireland, as well as a website that offers shoppers home delivery and a click-and-reserve service allowing shoppers to collect in store.
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News
Dunelm has acquired an Irish soft furnishings retailer to enter new market
Homewares retailer Dunelm has entered the Irish market by acquiring a soft furnishings retailer trading in the Republic of Ireland.
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Analysis
10 retailers nailing online UX – and what you can learn from them
This deep dive is the fourth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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News
Matalan bolsters top team with new hires after Whitfield exit
Fashion retailer Matalan has bolstered its top team with two new senior hires as it continues on a strategic turnaround following the shock departure of chief executive Jo Whitfield last month.
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News
Dunelm has grown sales again as shoppers seek cheap home improvements
Dunelm saw sales climb yet again during the first quarter of its financial year as shoppers sought out budget-friendly ways to brighten up their homes.
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Retail Navigator Analysis
Dunelm (Financials)
Homewares specialist Dunelm has been growing strongly and maintained forward momentum over the year to 29 June 2024 (FY2023), with sales rising 4.1% to £1,706.5m despite a softer homewares and furniture market. Digital channels edged up to a 37% share of total sales, which climbed to some 40% in its fourth quarter. Pre-tax profits climbed 6.6% year on year to £205.4m in FY2023, with margin edging up to 12% from 11.8%.
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News
Dunelm is deploying generative AI to improve the online shopping experience
Dunelm is implementing a new generative AI technology on its ecommerce site in a bid to improve customers’ online shopping experience.
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News
Dunelm is opening its first central London store
Dunelm will open its first central London store as it “gains confidence” with new store sizes, formats and locations in a new wave of expansion.
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News
Dunelm has gained more ground on John Lewis in homewares market share
Dunelm has put more space between itself and John Lewis in the league table of homeware market share.
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Analysis
SWOT analysis: As Dunelm’s sales keep growing, what are its strengths and weaknesses?
Dunelm delivered healthy sales growth despite operating within a subdued homeware sector, but how has it managed it? Where should it focus to find future growth, and what might be standing in the way of its success?
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News
Dunelm has recorded a rise in sales and profits
Homewares retailer Dunelm has reported an increase in sales and profits boosted by a growth in volume, despite an overall “softer market”.
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News
Dunelm sales have risen driven by a growth in volume
Homewares retailer Dunelm has reported a growth in sales in its last quarter and the full year as sales volumes grew despite uncertain market conditions.
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News
Dunelm guidance unchanged despite sales growth
Dunelm has posted a surge in sales driven by volume and growth across both in-store and digital channels in the third quarter, ending March this year.
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News
Dunelm non-exec named new customer director
Dunelm has announced that a non-exec director has stepped down from the board to take on a full-time role as the retailer’s customer director.
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Video
Watch: Dunelm’s sustainability head lifts lid on best eco-investments
Four months on from Retail Week’s groundbreaking Sustainability Summit, Dunelm head of climate change and sustainability Christina Downend and LoweConex divisional sales director Orla McGreevy join Retail Week to discuss how the industry is progressing sustainability and where retailers can generate the biggest wins.
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News
Dunelm posts rise in sales and increased market share gains across homewares and furniture
Dunelm has recorded strong sales growth and market share gains in both homewares and furniture markets.
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News
Dunelm bolsters digital capabilities with new board members
Homewares giant Dunelm has drafted in two new board members with strong digital commerce backgrounds.
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News
Dunelm holds firm on outlook despite surging sales
Dunelm has refused to nudge up full-year profit expectations despite hailing “strong sales growth” in the first half of the year.
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News
Primark, M&S, Frasers and Dunelm sign new sustainability pledge
Primark, M&S, Frasers Group and Dunelm are among the retail giants to sign circular economy charity Wrap’s textiles 2030 initiative to “reduce carbon emissions, improve water stewardship and make the clothing and textiles sector more circular”.