Over five million shoppers logged onto eBay.co.uk yesterday in what was a record-breaking week for the online marketplace.

Sunday, dubbed Super Sunday by eBay, was the UK website’s busiest day of the year and was up 18% on the same day last year with shoppers snapping up nearly 1.4 million gifts.

The online marketplace calculated 17 gifts were purchased every second.  Clothing, shoes and accessories made up 8 out of the top 10 most popular items bought yesterday although DVDs maintained its top spot as the top-seller on Super Sunday. Women’s shoes were the second most popular gift with CDs third.

EBay UK director Jody Ford said: “The festive spirit has well and truly arrived. We tend to see a sharp rise in sales on the first Sunday in December as people start to think about their Christmas shopping list, although this year’s cold snap has clearly led to even more people choosing to shop without the hassle of the high street.”

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