All EE Limited (BT Group) articles
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News
EE has opened a new 'extended reality' experience at flagship store
EE has opened a new extended reality experience in its flagship store at Westfield White City amid an increase in consumer demand for immersive devices like VR headsets.
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Gallery
EE opens new experience store in Bristol
EE has opened its newest experience store in Bristol showcasing the latest in connected technology as well as different zones for shoppers to explore.
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News
EE opens second experience store this year
EE has opened another experience store in the UK following the successful launch of its debut store in Westfield London last year.
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Analysis
Tech List 2024: The definitive index of the world’s top 50 digital retail leaders
Retail Week’s annual celebration of the most influential leaders behind 50 businesses progressing digital retail has landed. Innovative minds from Boots, Tesco, EE, Sephora and Walmart are among those recognised in The Tech List
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Interview
Q&A: EE retail boss Asif Aziz on the brand’s new experience stores
As EE delves further into retail by announcing a £6m investment into its store estate over the next 12 months, retail director Asif Aziz speaks to Retail Week about how important it is to be a consumer-focused brand, and what its “experience stores” have to offer shoppers.
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News
EE to invest £6m in UK store estate over next 12 months
Mobile phone provider EE has announced it will invest a total of £6m into its UK store estate over the next 12 months as part of its ongoing retail strategy.
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Gallery
The best new stores of 2023
From soaps on sushi belts at Lush Glasgow to in-house tea rooms at Uniqlo, Covent Garden here some of the most exciting stores that opened up in 2023.
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Analysis
What retailers can learn from EE, Lush and Estée Lauder’s latest tech investments
If the past year is indicative of change to come, we’re balanced on the cusp of cutting-edge technologies becoming a must-have, rather than a nice-to-have, for retailers keen to remain ahead of the curve
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Gallery
Store gallery: EE opens ‘visionary’ new flagship store in Westfield London
Mobile phone provider EE has today opened its “future face of retail” flagship store in Westfield London, White City.
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Opinion
IWD: Three women in retail predicted to become the CEOs of tomorrow
Retail Week will publish its inaugural Future Leaders report on March 15; spotlighting 30 names predicted to become chief executives at the world’s biggest retailers in the years to come. In celebration of International Women’s Day (IWD), here’s an exclusive first look at three inspiring women in the line-up
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Future Leaders
M&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Week’s six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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Analysis
Retail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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News
Leading retailers pledge to take action on diversity and inclusion in 2021
Following a year where business’ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsbury’s Argos have partnered with Retail Week’s Be Inspired programme to promote diversity and empower their teams.