Currys boss Baldock optimistic about Christmas as customers ‘treat themselves’

Alex Baldock

Currys chief executive Alex Baldock said customers have been “treating themselves” this year and he was positive about the festive season. 

The retailer’s latest update showed a 4% fall in like-for-like group revenue and a 2% decline in like-for-like sales in the UK and Ireland.

The update covered Currys results up until October 31 so there were no Black Friday related figures included, but sales across its “tech treat” offers increased 111% over two weeks in the Black Friday period.

 

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