Q&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
Arafa Heneghan has been part of the AO team for seven years and took on the role of director of brand nearly two years ago.
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