Electricals

Q&A: EE managing director of commercial on supercharging its stores

By 18 March 2025

Sharon Meadows

Source: EE

With EE making huge strides in its retail operations, Retail Week spoke to managing director of commercial Sharon Meadows about taking the brand from a telecoms company to an experience-focused retailer

EE has been ramping up its retail strategy in the past two years, as it opened its flagship studio space in Westfield London in summer 2023, before embarking on a store rollout of new format experiential stores in 2024.

 

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