Giant grocer Tesco has fired a salvo against electrical specialists with the launch today of a ‘Boxing Day’ Sale online focused on the category.

Tesco’s ‘Big Brand Sale’, which will be replicated in stores from Boxing Day, offers savings worth £195m the retailer said. The promotion follows price cuts on home and kitchen products since the middle of this week.

Price cuts include Samsung 42” Plasma TVs reduced by £150 to £349, Toshiba 32” HD Ready TVs down £50 to £249 and digital cameras down £40 to £79.97.

Tesco commercial and marketing director Richard Brasher said: “Many of our customers want to get ahead and shop online from now.

“Christmas Eve and even Christmas Day will be two of Tesco’s busiest online shopping days this year. Only Boxing Day will be busier.”

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