All Eve Sleep articles
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News
Bensons for Beds kicks off new store opening drive
Bensons for Beds is to open 40 new stores over the next two years, following strong sales in the quarter to the end of March.
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News
Bensons for Beds posts sales boost as Eve Sleep beds in
Bensons for Beds has reported a sales boost for the last quarter of 2022, driven by strong growth online.
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Opinion
‘As Next snaps up Joules, expect more retailers to go shopping for distress deals’
The current economic environment means the recent rash of acquisitions could continue, but such deals can turn a crisis into a shared opportunity, writes Retail Week executive editor George MacDonald
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Interview
Former boss Cheryl Calverley: 'I wish I'd taken Eve Sleep private years ago'
Following Eve Sleep’s downfall and acquisition by Bensons for Beds, former chief executive Cheryl Calverley gave Retail Week her take on what went wrong
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News
Bensons for Beds paid just £600,000 to rescue Eve from collapse
Bensons for Beds acquired direct-to-consumer mattress retailer Eve Sleep’s brand and intellectual property for £600,000, according to the administrator’s report.
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Opinion
'Welcome to Web -1.0, where pureplays struggle and stores are stars'
Never mind the metaverse and Web 3.0 – as ecommerce players fall on tougher times, retailers must focus on creating genuinely multichannel models, writes Retail Week executive editor George MacDonald
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News
Bensons for Beds rescues Eve Sleep out of administration
Embattled mattress retailer Eve Sleep has been rescued out of administration by Bensons for Beds.
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News
Eve Sleep abandons sale process and appoints administrators
Mattress-in-a-box brand Eve Sleep has drafted in administrators after abandoning its bid to find a buyer to turn around its fortunes.
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Analysis
Analysis: As DFS and ProCook warn on profits, has the homewares sector lost its spring?
The homewares sector has enjoyed a boom over the past two years but, with DFS and ProCook issuing the latest in a string of profit warnings, has the pandemic bubble burst?
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Interview
Interview: How Eve Sleep boss Cheryl Calverley is sweetening investors’ dreams
After just over a year at the helm of the DTC brand, Eve Sleep chief executive Cheryl Calverley sits down with Retail Week to discuss how the business has turned things around.
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News
Eve Sleep cuts losses as turnaround strategy bears fruit
Online retailer Eve Sleep has reduced annual losses and said its recovery programme is ahead of schedule.
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News
Eve Sleep losses narrow after record festive sales
Eve Sleep has reported strong sales for 2020 including record Black Friday and Boxing Day events.
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News
Eve Sleep ties up with Boots on Christmas ranges as losses narrow
Eve Sleep has partnered with health and beauty giant Boots to launch a range of Christmas gifting products as it seeks to build sales momentum.
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News
Eve Sleep raises full-year expectations as lockdown spurs sales
Direct-to-consumer mattress brand Eve Sleep has raised its expectations for the full year, after successive months of growth.
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News
Eve Sleep narrows losses despite sales slide
Eve Sleep has narrowed its half-year losses despite suffering a fall in sales during the first six months of its financial year.
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News
Eve Sleep hails ‘improving trading’ patterns despite lockdown
Eve Sleep has hailed “improving trading” patterns during April and May following initial “disruption” sparked by the coronavirus crisis.
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News
Eve Sleep promotes CMO Calverley to top job as Sturrock steps down
Eve Sleep has named chief marketing officer Cheryl Calverley as its new boss as current chief executive James Sturrock steps down to take up a new job elsewhere.
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News
Eve Sleep narrows losses but cautions on coronavirus impact
Eve Sleep has narrowed its full-year losses, but warned that it expects “subdued demand” to persist during the coronavirus outbreak.
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News
Eve Sleep breaks even for first time during fourth quarter
Eve Sleep has broken even for the first time during the fourth quarter of its financial year as it remained on track to slash losses.
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Opinion
Opinion: Has Eve Sleep missed its wake-up call?
The online players selling memory foam mattresses tightly rolled up and delivered in a box were supposed to revolutionise retail – but in a fiercely competitive market, brands are under pressure.