Abercrombie & Fitch: how the American fashion giant became cool again

By Chloe Mills15 November 2024

Source: Shutterstock

As Abercrombie & Fitch continues to grow in popularity and regains its status as a ‘cool’ brand, Retail Week explores what powered the American fashion giant’s turnaround

Abercrombie & Fitch: how the American fashion giant became cool again

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Abercrombie & Fitch: how the American fashion giant became cool again

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Abercrombie & Fitch: how the American fashion giant became cool again

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