Fashion retailer AllSaints is ramping up its international expansion strategy with a raft of new store openings worldwide.
AllSaints has demonstrated its commitment to bricks-and-mortar retail and “enduring passion” for its stores with a number of new store openings across the UK, US, Europe and Asia.
In the UK, AllSaints has announced its newest opening in London on Brompton Road, which is set to open later this week on November 22, 2024, ahead of the Christmas gifting season.
The fashion retailer has also bolstered its reach in Liverpool with a new opening at shopping district Liverpool One.
The raft of openings also include the brand’s newest pop-up store in SoHo, New York City, which opened earlier this month.
The new 5,300 sq ft pop-up neighboured its existing flagship and marked the fashion retailer’s second store in one of the world’s “premier shopping districts”. It is expected to remain open until the end of the year in order to serve shoppers across the peak Christmas trading period.
In the US, AllSaints has also opened a new 2,538 sq ft store in Belmont Park Village in New York, which opened its doors to shoppers last week.
The store houses a design “consistent with Belmont Park Village’s intention to be the most sustainable luxury shopping destination in the USA”.
AllSaints said it has also hit a “significant milestone” in Asia with the opening of its debut outlet store in Shanghai Village, China.
The brand has also grown its presence in Europe with a new store opening in Outletcity Metzingen, Germany, which is already home to more than 170 premium retailers.
AllSaints chief executive Peter Wood said: “We are very appreciative of how many of our customers enjoy visiting our stores. So this year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores with the first AllSaints store in Africa which opened earlier in the year, and now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia.”
“Our SoHo pop-up showcases what we can achieve with amazing teamwork right across our business, as well as our desire to provide our customers with as many ways as possible to enjoy our brand. We are looking forward to the holiday season and excited about our plans for 2025.”
The news follows a “record” year for AllSaints with sale profits and surges for the full year to February 3, 2024.
Sales rose by 0.6% to £459.5m from £457m last year, while EBITDA increased by 26% to hit £74.4m.
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