Analysis: Can John Lewis finally crack fashion?
Could a host of new brands and fresh talent at the helm be the recipe for reinvigorating John Lewis’ fashion proposition? Retail Week assesses the latest changes.
John Lewis has announced the addition of 30 new fashion, beauty and accessories brands as it seeks to “modernise” its ranges for contemporary customers.
The new labels include a host of athleisure and skincare favourites, which have become popular during lockdown, in a bid to “resonate with the needs of the customer at this time”.
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