‘As Mike Ashley steps back into the ring, why is he set on Boohoo for his comeback fight?’

Radojev, Hugh

The sector held its breath this morning as one of retail’s last great heavyweights stepped back into the ring. But why now, for Mike Ashley? And, more importantly, why Boohoo? Asks news editor Hugh Radojev

For a man who nominally stepped back from retailing in 2022, Mike Ashley doesn’t seem to be enjoying a quiet retirement.

Like a dragon squatting over its glittering hoard, Ashley has spent the last few years building up sizeable stakes in several retail brands. Twice in the last week now, he’s spotted the next glittering thing to add to his growing pile.

 

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