Asos set to close outlet department

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Fashion giant Asos is set to close the outlet department of its business, which is home to non-strategic third-party brands, in a bid to continue its focus on improving profitability.

Asos first launched its outlet in 2008 and it has since offered shoppers a dedicated space to shop end-of-season products from third-party brands at up to 70% off.

Brands currently stocked at the online outlet include Abercrombie & Fitch, Bershka, Daisy Street, French Connection and Nobody’s Child, among others.

This comes as part of Asos’ previously pledged plans to reshape the business in order to return to profitability as part of its Driving Change turnaround plan, launched by boss José Antonio Ramos Calamonte last October.

It is understood that the closure of the outlet will put 15 jobs at risk of redundancy and there will be a 30-day consultation period for those impacted.

Asos is also expected to try to redeploy the employees at risk of losing their jobs where possible.

A spokesperson for Asos told Retail Week: “We are currently consulting with members of our Outlet team on proposals to change how the department operates. It would be inappropriate to comment further at this stage.”