Cos to open in Selfridges

The sister brand to Swedish fashion giant H&M will open on the second floor of Selfridges iconic Oxford Street store in what it calls an “exciting new venture” for the retailer.

Cos brand director Pernilla Wohlfahrt said: “We are very pleased with our progressive expansion since the launch of our first Cos store on Regent Street in 2007. A concession within Selfridges marks a significant step in our expansion and a noteworthy extension and compliment to our current stores.”

Cos will offer a capsule collection in its Selfridges concession. It now has five stand alone stores in the UK.