‘De minimis advantage – the elephant in the room for Shein, pre-IPO?’
By 
Maureen Hinton2025-04-24T14:26:00
UK retailers would benefit from the abolition of de minimis rules, which have given Shein’s business model an advantage, believes fashion analyst Maureen Hinton
Peter Pernot-Day, head of strategy and corporate affairs at Shein, has been on a PR push over the past few weeks presenting Shein in the best possible light before its proposed IPO.
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