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The fashion sector is defined by innovation and investing in the trends before they become so.
Right now, that process is in overdrive with a raft of new channels and AI-powered solutions for retailers to get their heads around.
So, what does this all mean for the strategic decisions retailers must take?
To find out, join Secret Sales CEO Chris Griffin, Bamboo Clothing Product and Brand Director Helen White, and Bloomreach Senior Customer Success Manager Alice Bryant-Chidgey.
Retail Week Head of Content Innovation James Knowles will be asking the big questions for the fashion sector, including:
- What will have the biggest impact on fashion over the next three years and how you can get ready for it?
- How the consumer browsing, discovery and purchase journey is changing, and the spaces you need to be in to reach them.
- Why trends such as sustainability will dramatically reshape the sector.
- The practical approach retailers should be taking to AI.
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Meet our speakers
James Knowles, Head of Content Innovation, Retail Week
James Knowles is Head of Content Innovation at Connect, Retail Week’s content marketing business. He leads the innovation strategy for the brand’s commercial content, delivering new sponsored content and event products, formats and campaigns.
Devising creative solutions to meet clients’ needs – be they brand awareness, lead generation, or both – James has worked with some of the largest clients, from Google, to Microsoft, Salesforce, and PwC.
Leading projects from pitch to publish as project manager, James leads on annual campaigns such as flagship report Retail 2024, for which he interviews over 40 UK CEOs every year and chairs an associated breakfast, and his most recent new product launch, Retail Week’s networking Clubhouses.
He also chairs panels, speaks at events and delivers client presentations.
He has spent 16 years working across consumer celebrity and lifestyle magazines, and business trade titles. This has included Australia’s longest-running women’s and celebrity title New Idea and fashion business publication Drapers, before joining Retail Week Connect in 2017.
Helen White, Product and Brand Director, Bamboo Clothing
Helen is responsible for the look and feel of the BAM brand and ranges, which includes planning range shoots, putting images together, devising the strategic plans for the new ranges and driving innovation with designs for the climate-positive, purposeful activewear brand, working collaboratively with the MD and Marketing Director. Her role is split between her home in Devon, the brand’s creative team in Plymouth and the design team in London.
Since studying fashion Helen has worked in the business of fashion her whole career, which has included stints working for well-known high street brands including Miss Selfridge, Laura Ashley and Fat Face.
While working with a leading sportswear brand she realised that their idea of creating a range for women was to “make it pink” and knew she could do better. So she joined the design team at then new Sweaty Betty, where she helped develop the branded range the label is known for today.
“I learned then that fashion can stand for something, it can empower and help bring about change, and it’s this ethos I’ve brought to my role at BAM. Only this time it’s not just about empowering people, it’s about empowering the planet too,” says Helen.
Chris Griffin, CEO, Secret Sales
Chris is a commercial visionary and pioneer of ground-breaking ecommerce solutions. His career, focused on launching high-profile brands into global markets, spans two decades.
As Co-Founder and CEO of Secret Sales, a premium ecommerce marketplace for fashion and beauty, Chris is disrupting the discount sector by providing brands and retailers with a unique platform to sell non-full price stock in a way that drives growth and profitability, maintains brand equity and, in an industry-first, identifies new customers for full-price targeting in a fully GDPR-compliant way. By innovatively showcasing hero brand partners, alongside a transformed customer journey, Secret Sales is driving a new approach to off-price retail.
