Fat Face delivers bumper Christmas as profits climb

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Fat Face reported soaring sales in the run-up to Christmas after posting an increase in profits for the first half.

Fat Face store sign

Fat Face reported its ‘best ever trading week’ following the launch of its Boxing Day Sale

In the five weeks to January 7, 2023, the fashion retailer reported a 34% increase in total year-on-year sales.

During the period, the retailer’s like-for-like sales soared 47%, digital sales growth jumped 26% and North American sales were up 15%, reflected in factors including increased average order size, the return of customers to stores and “strong own-channel ecommerce growth” for the company.

Fat Face reported record sales across knitwear and dresses and its best-ever year for sales in menswear.

The fashion retailer said it achieved its “best-ever trading week” following the launch of the Boxing Day promotional Sales.

The retailer also gave an update on the 26 weeks to November 26, 2022, posting a 5% increase in profit to £12.1m and a 9% boost in sales year on year for the half.

Chief executive Will Crumbie said: “This is a strong set of Christmas trading results and reflects both our fantastic peak product proposition and the hard work and efforts of the Fat Face crew.

“A huge thank you to all of our teams. The period has demonstrated again the strength of the multichannel model, with the 10 days pre-Christmas trading being particularly strong in stores.

“Despite the highly promotional market, we maintained our full-price proposition right up to Christmas. Our Boxing Day Sale and the week following Christmas was the best trading week in Fat Face history, with nearly 2 million visits to the website in the week.

“Looking back at our performance in the first half of the financial year, we have continued to build on our progress with great success: investing in our digital capabilities, enhancing the experience in our stores and developing our North American offering to customers across the pond.

“As we look ahead, despite the ongoing macroeconomic challenges, we have good momentum and our mission remains the same – to keep designing, producing and selling great-quality clothes that our customers love.”