Former River Island chief executive Richard Bradbury has joined the board of online fashion retailer Boden.

Bradbury, who exited River Island in 2010 after 20 years at the retailer, joins Boden as non-executive director.

Bradbury was the only person outside the Lewis family to have been on the River Island board. Since he left the retailer, Bradbury has also been made patron of the charity Scope. He is assisting them on strategy and organisation.

Home shopping giant Boden, a favourite of David and Samantha Cameron, has been a retail innovator of late and last month opened a pop-up shop in Birmingham’s Bullring. It is set to open more temporary stores as part of its new customer acquisition strategy.

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