Freemans launches new credit offer in latest value push

The new credit offer, Flexi3, comes as part of the brand’s “transformational journey”.

Freemans said in a statement that the new credit offer is one of its “cornerstones for continued growth” and offers customers the choice to split payments over three months with no interest or to spread the cost over a longer period.

The offer also allows shoppers to not pay anything for products for the first five weeks following purchase.

Freemans chief customer officer Richard Cristofoli said: “Over the past few years, we have evolved the way we communicate our offer positioning ourselves as a vibrant digital department store, showcasing the very best of product, enticing new customers to shop with Freemans as our transformational journey continues at pace.

“Choice has always been an integral part and this has now been extended further to include newer more flexible ways to pay with the launch of Flexi3.

“We know that for many customers offering new alternative payment methods represents a key part of our value proposition. It’s why we have taken the decision to launch a brand new credit offer”.

Freemans chief credit officer Stuart Daniels added: “We’ve been chomping at the bit to evolve our credit offer as part of our digital transformation and Flexi3 does exactly that.

“We know that shoppers often find credit confusing, so we deliberately designed Flexi3, with a great deal of customer research, to be straightforward and easy to understand – with the option to split payments over three months with no interest, as well as paying nothing for the first five weeks.

“Credit, and accessible credit, will continue to be one of the cornerstones of our growth anchored around responsible lending and repayment with limits set at levels customers can afford.”

The credit offer will be showcased across the retailer’s latest ad campaign, which features the voice of comedian Katherine Ryan.