Online retailer Freemans has unveiled its new Everyday Value initiative in an attempt to “help families on a budget” amid the cost-of-living crisis.
The initiative includes more than 3,000 essential items across fashion and homeware, and includes its own-brand products as well as those from its exclusive partnership with value fashion brand Bonprix.
The value launch will include a fashion offering of denim pieces, dresses, footwear, accessories, lingerie and swimwear, and a homeware offering that includes bedding, electricals, furniture, and kitchen and garden accessories.
Freemans chief customer officer Richard Cristofoli said: “With the well-documented pressures on the customer spend, celebrating value and making it even easier to shop has never been more important and that’s why we launched Everyday Value.
“We know from last season’s Ways to Save initiative, it’s something that shoppers welcome and respond well to. This curated collection is led more by fashion as we head into summer, versus Ways To Save which was more focused on smart swaps in the home.
“Our comprehensive selection of ways to pay supports the offer and we stand apart from our competitors with our free delivery and returns promise.”
- Don’t miss the best of the week – sign up to receive the Editor’s Choice every Friday
No comments yet