French Connection has revealed it is no longer looking for a buyer, following a strategic review.
After failing to secure a buyer the struggling fashion brand will now instead work on a turnaround strategy focusing on sizing, its wholesale customers, investment into it’s the online platform and other cost-saving measures.
Following a difficult trading period “especially during its fourth quarter” French Connection expects its loss before tax to be in the range of £1m and £2m when it posts its full-year results in March.
The fashion brand extended the deadline of its formal sale process at the end of June 2019 until the time of its interim results on September 17, 2019, following interest from ” a number of parties” but said at the time there “can be no certainty that an offer will be made for the company”.
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