H&M's new concept store – nothing like your average H&M

H&M Hammersmith fitting room lounge

A new-look H&M has opened in west London that may be aimed at a more mature shopper, or perhaps intends to alter the perceptions of its existing customers. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now