H&M’s online second-hand fashion store expands across Europe

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Sellpy, the second-hand platform backed by fashion giant H&M, is to launch in 20 European countries.

The expansion comes after unprecedented demand for second-hand items, which H&M said is now “one of the fastest-growing market segments within the fashion industry”.

H&M originally invested in Sellpy in 2015 through its H&M Co: Lab investment arm, with the intention of enabling consumers “to live in a more circular way and keep fashion in use for as long as possible”.

Sellpy, which is headquartered in Stockholm, began international operations when it launched in Germany last year. At the start of this year it made its debut in the Netherlands and Austria.

The retailer is now expanding through a new site, Sellpy.com. H&M did not disclose which new markets it will enter.

H&M Co: Lab head Nanna Andersen said: “We’re excited about Sellpy’s continued international expansion, which we support with our strategic partnership and as owners. We always aim for adding value to our portfolio companies to support them in realising their ambitions.”

Sellpy head of expansion Gustav Wessman said: “Every garment bought pre-owned saves resources for our planet. Demand in our new markets is growing rapidly and, therefore, it is incredibly fun that we continue to expand so that we can empower more customers in Europe to live circular.”