How far can fashion’s kidswear baby boom go?
As spin-off premium kidswear brands are on the rise, with a number of fashion favourites venturing into the category this year, Retail Week explores the baby boom of kids’ clothing, the pros and cons of expanding into the category, and why there has been such a surge in demand.
It would be fair to call 2024 a relatively tough year for many of the fashion retailers who have battled with rising costs, cautious consumers and higher expectations from quality and price points than ever before. But there’s one element of the fashion market that has continued to thrive – childrenswear.
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