In The Style announces intention to float on AIM

In The Style is seeking admission of the company’s ordinary shares on or around March 17 with Liberum Capital acting as adviser and book-runner.

The retailer’s sales grew 159% year on year during the pandemic, registering £35.4m in net sales and £3.6m adjusted EBITDA in the nine months to 31 December, 2020.

Founded by Adam Frisby in 2013, the retailer has made a name for itself with its influencer collaboration model, working with reality stars and social media influencers to design, develop and promote branded fashion collections.

In The Style has also announced that two new, independent non-executive directors, Nancy Cruickshank and Adam Bellamy, will join its board upon admission to the AIM.

Frisby said: “I am so proud of the business In the Style has become. Since our launch back in 2013, we have strived to do things differently by ensuring we empower our customers to be brave, embrace body confidence and, most of all, love themselves for who they are. 

“We are delighted to announce our intention to float on the AIM, which marks an exciting new chapter in In The Style’s journey so far. We have a fast-growing customer base, a highly relevant brand and a pipeline or exciting initiatives. We are confident that we can build on our strong foundation to achieve our growth plans.”