Online fashion retailer In The Style is launching an in-store partnership with the UK’s biggest grocer as part of its newest collaboration.
In The Style will be available to buy in more than 300 Tesco stores across the country for the first time from June 20.
The stores stocking the brand will include Tesco Extra stores in Cambridge, Coventry, Leicester, Lakeside, Newcastle, York, Surrey and Manchester.
The fashion brand has unveiled its newest clothing range for the summer in collaboration with F&F at Tesco, which will be available in sizes six to 22, with prices ranging from £12.50 to £39.50.
In The Style said the collection is designed to make customers feel “confident and stylish” and it will also be available to shop online at In The Style and on its app.
F&F head of design Ben Lee said: “We are really excited to launch an occasionwear edit in collaboration with In The Style this summer. It’s a 22-piece collection priced between £12.50 and £39.50, so incredible value for putting a full outfit together for any summer events you have coming up.
“Like the rest of the range, we have focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again. Separates have been a key trend for versatility and multiple ways to wear, so this collection is focused on that with some great styles that can be mixed and matched with others in this edit or anything else in our F&F range.”
In The Style founder Adam Frisby said: “I am so proud and excited to see In The Style partnering with F&F and launching in over 300 Tesco stores nationwide.
“Since starting the brand in 2013 it was always a dream of mine to make the brand accessible to everyone and I feel this collaboration with F&F and the in-store presence does exactly that.”
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