The fashion titan laid out a series of initiatives to drive the sustainability credentials of its business at its annual general meeting today, which included a commitment to fully eliminate the use of plastic bags across all its brands by 2020, and remove all single-use plastics in customer sales and packaging across its business by 2023.

The retail group has also pledged that 100% of the cotton, linen and polyester used in its garments will either be organic, sustainably sourced or recycled. These fabrics, alongside viscose which Zara pledges to source sustainably by 2023, comprise 90% of the raw materials purchased by the group.

The fashion giant has committed to more than double the number of garments in its sustainable label, called Join Life, so that they will comprise 25% of SKUs across the business by 2020.