The ‘back to school’ retail market has grown 6.1% to £400.4m in the past year, according to Kantar Worldpanel.

The Back to School retail market is worth over £400m, up 6.1% on last year, and retailers are ramping up their efforts to steal market share.

Data revealed supermarkets accounted for 47% of the whole back to school market in terms of volume and 36% in value terms, as children return to schools this week and students prepare to go back to university.

Retailers have been ramping up their efforts to grow market share this year. Marks & Spencer last week opened its first pop up shop at the Trafford Centre dedicated to ‘back to school’ retail, while Aldi undercut rival supermarkets by selling a £4 school uniform.

 

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