JD Sports issues profit warning after ‘soft’ peak trading

Exterior of JD Sports store at Bristol Airport

Source: Lisa Byfield-Green

JD Sports has lowered its full-year profit guidance after revenue growth was hit by “milder weather”, “cautious” consumer spending and a peak trading season “softer” than anticipated.

The sportswear retailer said both constant-currency organic revenue growth and like-for-like growth for the 22 weeks to December 30, 2023, were “slightly behind expectations” at 6% and 1.8% respectively.

JD Sports attributed the slow sales across its apparel ranges to “milder weather” from the second half of September.

 

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