John Lewis has announced it is expanding its rental offering to include menswear for the first time, making it the largest multi-brand menswear rental platform on the high street.
The John Lewis rental platform, which is powered by Hurr, was first launched in 2022 and John Lewis said the move comes as a result of its success within womenswear.
The rental site will offer a range of looks from brands including Boss, Charles Tyrwhitt and Gant.
Customers can rent a menswear garment for a period of four, eight, 16 or 30 days with next-day delivery options on offer.
Rental prices start from £40 for a four-day rental of a dinner jacket and trousers.
The retailer said it hopes the move will “encourage customers to shop in a more sustainable way that is better for the world and customer’s wallets”.
Searches for ‘mens rental’ have been among the top 30 search terms online at John Lewis over the past 18 months.
John Lewis commercial director Kathleen Mitchell, said: “We’re unique on the high street to be able to offer the widest range of multiple brands to rent from everyday suits to more premium brands and styles.
“A perfect solution for a last-minute dinner party or day at the races. This is just the beginning of menswear rental and we’re really excited to see it grow.”
Hurr chief executive Victoria Prew added: “We are really excited to collaborate with John Lewis Fashion Rental, one of our long-standing partners, to extend its rental offering to men.
“As a category, menswear is very much undiscovered in rental and this is a unique opportunity for us with incredible potential to shift consumer behaviour towards smarter fashion choices.”
The global menswear retail industry is forecast to be worth $3bn (£2.36bn) by 2027, according to The Global Online Rental Report.
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