London Designer Outlet (LDO) at Wembley Park achieved a “record” month of trading in July, putting the month’s figures “on par” with the Christmas period at the destination.
The fashion and lifestyle outlet posted more than £9m in sales for the first time during the month of July in its ten years of trading, making July its seventh record-breaking month of the year so far.
LDO said the shopping destination “defied retail industry predictions” with a 3.3% increase in sales despite facing “unpredictable weather and the continued plight of inflation and the cost-of-living crisis”.
Revenues were supported by the outlet’s food and beverage offer as well as the popularity of both the Barbie and Oppenheimer films at its Cineworld cinema.
LDO said outdoor brands “did particularly well” as sales were up 32% year on year, which it attributed to “the turn in the weather” during July.
Health and beauty also saw a 15% growth in sales, while menswear sales were up almost 11%, footwear was up 10.5% and mixed fashion sales increased by 10%.
LDO general manager Daniel Tomkinson told Retail Week: “Against a backdrop of declining sales in sector-wide data, it’s pleasing to see an overall rise in sales at the LDO, with some product types seeing phenomenal growth.
“At a time of the cost-of-living squeeze, our guests have been able to buy more from top-quality brands for less. We are proud and fortunate to offer such a strong mix of premium, lifestyle, sport, high street, home and F&B brands that enable our guests to enjoy a wonderful day out.
“That so many of our brands, including Nike and Adidas, have been with us since London Designer Outlet opened a decade ago – and have expanded at the centre – is a source of deep pride and helps to ensure our guests have a consistently excellent experience every time they visit.
“Our success is a testament to the unique blend of retail brands, entertainment options and unbeatable value that London Designer Outlet offers.”
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