M&S will launch a childrenswear collection designed by supermodel Jourdan Dunn, following its Alexa Chung ‘Archive by Alexa’ collaboration.       

The range, ‘Lil’ LonDunn by Jourdan Dunn’, will be available online and in 70 Marks & Spencer stores nationwide from April 14.

It will also be sold at “selected” international stores. 

The collection uses Dunn’s hometown of London and her son Riley as inspiration.

It will feature 22 items for both boys and girls from age five to 16 and is billed as an ‘urban, upbeat’ range.

The collaboration is the second to be revealed in the space of a week under general merchandise boss and incoming chief executive Steve Rowe, who replaces Marc Bolland in April. 

Last week M&S announced it will collaborate with Alexa Chung on a collection drawn from its archives. The range will also arrive in stores in April. 

 

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