Manière De Voir has announced plans to open its first permanent retail store in London as it continues its growth and innovation plans within the UK.
The flagship, anticipated to open on Oxford Street this autumn, will mark Manière De Voir’s first-ever bricks-and-mortar store globally.
The store will span more than 5,000 sq ft and has been designed to “reflect Manière De Voir’s mantra of buy once, wear forever”.
A representative from commercial agent Hines said the opening shows retailers are evolving by opening both physical and online stores. They added that the retailer’s choice of location was “testament to the capital’s strength as a retail destination”.
Manière De Voir reported profit after tax of £3.4m for its last financial update to December 31, 2021, according to Companies House, and turnover of £30.2m.
Chief executive and founder Reece Wabara said: “We are delighted to announce Oxbourne House as our London flagship store.
“We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time.
“We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pureplays to become a part of the iconic location that is Oxford Street.”
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