Marks & Spencer has launched Puma and Reebok products on its platform The Sports Edit as it builds its presence in sportswear.
The addition of the pair means Marks & Spencer now stocks five of the top 10 global sportswear brands on The Sports Edit, a partner platform on its website in which it has a stake.
M&S will introduce more than 140 products from Puma and Reebok online this month and next, including performance and lifestyle apparel and footwear.
The Sports Edit launched on M&S.com a year ago. At present, it carries approximately 800 products from brands such as Adidas and Asics, as well as M&S’ own brand Goodmove activewear.
M&S director of third-party brands Nishi Mahajan said: “Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category.
“Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year.”
The sportswear market was estimated to be worth more than £15.3bn in the UK in 2022, accounting for approximately 26% of total spend on apparel, according to GlobalData. It is expected to grow by 16.3% between 2022 and 2027.
Through the Brands at M&S strategy, Marks & Spencer sells complementary third-party labels, mainly online.
It now sells 90 and the retailer said the approach is “driving new customers, frequency and increased spend while ensuring that the majority of orders also contain an M&S product”.
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