Fashion and lingerie retailer Pour Moi has announced a new partnership with Marks & Spencer as it becomes the latest fashion retailer to join the ‘Brands at M&S’ portfolio.
Pour Moi will launch an “edited lingerie range” online at M&S today, offering its bestselling bras and other lingerie products to shoppers.
The fashion retailer also confirmed plans to launch additional product lines at M&S, including its bestsellers across swimwear and beachwear, “early next year”.
Pour Moi said in it is “looking forward to welcoming new customers to the brand” as it joins the likes of other retailers trading via ‘Brands at M&S’ platform including Mamas & Papas, Superdry, Nobody’s Child, Seasalt and Sweaty Betty.
Pour Moi founder and chief executive Michael Thomson said: “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer.
”Having started my career in the lingerie departments at M&S, this feels like a real full-circle moment for me.
“I started Pour Moi with a mission to empower women with confidence and comfort, providing lingerie that is accessible and inclusive to all – something that M&S embodies.”
M&S director of third-party brands Nishi Mahajan said: “We’re delighted to welcome Pour Moi to our Brands at M&S platform, which is now home to over 60 carefully curated partners.
“We know our customers come to us for lingerie, so we’re excited to grow our leading market share, welcoming more of our customer’s favourite brands to complement the strength of our core offer.”
The announcement comes after what Pour Moi said has been a “bumper year” for the retailer as it plans to bolster its store portfolio with a new opening in Leeds next month.
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