Missguided poaches Thomas Pink chief operating officer Steve Price

Price took up the commercial director role at Missguided this week following a year at the menswear retailer.

Prior to his role at Thomas Pink, Price spent one year at JD Sports and five as joint managing director of Karen Millen alongside Gemma Metheringham, now the creative director of Next’s Label brand.

It is the second major appointment in a week from the rapidly-growing etailer, days after it was revealed that former Shop Direct second-in-command Gareth Jones would be joining as chief executive of its online division next week.

Missguided is currently on a hiring spree in an effort to prepare it for ambitious growth plans.

Missguided founder and chief executive Nitin Passi told Retail Week that recruitment was his “number one priority”.

He said: “My biggest focus at the moment is people – I am focusing on bringing in certain individuals who can help us take it to the next level.”

Missguided is currently exploring its options and has appointed Rothschild to advise it on the possibility of a sale or float.

It reported rocketing revenues but failed to disclose profits in its last full-year results.

Revenue increased by 75% to £206m in the 12 months to March 2017 while international sales rocketed 130% and now account for more than 40% of the total business.

The youth-focused fast-fashion etailer did not disclose profits but said there had been “strong underlying profit growth” compared with the previous year when profits suffered, with EBITDA plunging 53% to £2.6m

The millennial retailer has opened two stores in the past year at Westfield Stratford and Bluewater and is planning to open more next year at premium locations around the country.

Passi has just launched a new menswear brand, Mennace, which will sell online and via a pop-up store, open for 12 months, in Shoreditch’s Box Park.