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Monsoon Accessorize parent company swings to red as demand slumps

By Chloe Mills27 May 2025

Models wearing Monsoon dresses

Source: Monsoon

Monsoon Accesorize’s parent company, Adena Brands, swung into the red last year as weaker consumer demand took a toll on the fashion retailer.

Adena Brands blamed “weak consumer demand” and “steep wage and other cost inflation” for the losses, as well as a “challenging environment”.