MySale, the Australian flash Sales fashion etailer, has listed on the AIM stock exchange this morning.

The retailer last week set its share price at 226p, valuing the business at £340m.

MySale aims to generate £40m from the listing to support its growth strategy, marketing initiatives and member acquisition when it enters new markets. It will invest in its warehouses and strategic acquisitions.

On admission the company was set to issue a 41.2% free float

Macquarie Capital is acting as financial adviser and NOMAD, and is joint broker with Zeus.

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