In a trading update for the six months to August 29, N Brown said that product revenue losses had stabilised to 21% in the first half of the year and flagged that 92% of all sales across its stable of brands now come through ecommerce. 

Group revenues recovered to be down 18%, from a 22% fall in the first quarter of the year. 

The struggling fashion and home brand said that in the second quarter of the year “revenue trajectory has continued to improve” from the “significant decline” at the beginning of lockdown.