US etailer Nasty Gal, which was snapped up by Boohoo earlier this year, is opening a pop-up shop in London next month.
The 2,700 sq ft shop across two floors – at 3 Carnaby Street – marks Nasty Gal’s first bricks-and-mortar venture outside of the US.
The retailer will set up shop in a former American Apparel store to showcase its new Studio collection, as well as its autumn clothing and accessories ranges.
Shoppers can try on items in-store and opt for next-day delivery to either the shop or their homes, with more styles available online.
The pop-up will be open until November 29, playing host each week to events, DJ sets and live talks.
Its new owner Boohoo upped its full-year sales guidance last month after hailing a spike in sales and profits.
Read more: How big could Boohoo’s brands become?
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