New Look moves into resale with tech tie-up

Customers wishing to use the service are able to order a donation bag from the Re-Fashion website and drop any unwanted items at the nearest Collect+ point.

The items will then be listed for resale on the website, and those who donate will receive a 30% discount.

New Look has also partnered with Tree-Nation to plant one tree per donation bag.

The move is part of New Look’s ‘Kind to Our Core’ sustainability drive, which has prompted more circular thinking.

New Look head of sustainability Sue Fairley said: “We recognise that, as a broad-appeal fashion retailer, we have an important responsibility to both our customers and to wider society to consider the lifecycle of the products we sell, from design stage to end of life. 

“As part of our ongoing commitment to reduce the environmental impacts of shopping for clothes and to promote circularity within the industry, we are excited to partner with Re-Fashion and offer our customers an easy and convenient way for them to get involved.”

Re-Fashion owner Stephen Lyons added: “At Re-Fashion, we truly believe that the future of fashion is circular and we’re passionate about keeping clothing in the loop to address the ongoing problem of textile waste in the fashion industry. 

“Partnering with New Look will help spread this vital message and hopefully inspire more people to give their unwanted clothes a new life and also experience first hand the quality and value second-hand clothing offers.”

Re-Fashion also launched a partnership with Very earlier this year.