Fashion giant Next is making moves in the luxury market with the launch of its new premium fashion platform Seasons in a bid to serve “overlooked” customers.
Next officially launched Seasons nationwide today in a bid to serve the UK shoppers who are seeking to build an “elegant and timelessly fashionable” wardrobe.
Seasons offers customers products across a range of luxury brands including Marc Jacobs, Paul Smith, Ganni, Coach, Veja, Rixo, New Balance and Varley among others with additional brands expected to be added in the future.
Through Seasons, Next plans to reach the “vast number of previously overlooked luxury consumers” across the UK and offer a high-quality, curated fashion offer.
The fashion retailer said the name ‘Seasons’ comes from its attempt to offer tailored product requirements throughout each season of the year.
Next said Seasons will offer an “unmatched” level of service as well as next-day delivery and 500 national collection and return points.
Seasons brand director Jade Taylor said: “With a focus on investment-worthy pieces and high-quality service, we believe Seasons will reach a customer who has until now been overlooked in the UK.
“We are looking forward to helping that customer cut through the noise of today’s fast-moving trends and guiding them with an edit we know they’ll love, so that they can get on with living their lives in style.”
Seasons will serve UK shoppers this year and has plans to scale the ecommerce platform internationally towards the end of next year or early 2026, according to The Business of Fashion.
The launch comes after Next upped its profit guidance once again earlier this week and said it now expects full-year profits to top £1bn.
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