Outlet Shopping at The O2 has recorded a “strong period of trading” in October as it remains on track for one of its “most successful years to date”.
Outlet Shopping at The O2, previously known as Icon Outlet, posted a 19% increase in sales year on year during October, with sales for the year to date also up by 51%.
The fashion and lifestyle outlet credited a “stellar half-term week” for its performance and noted that the destination’s footfall across the month was up 22% compared with the same period last year.
Outlet Shopping also confirmed the reopening of its “significantly upsized” Calvin Klein store, which has increased its retail footprint at the destination by 87%.
The new 6,576 sq ft store, which reopened on November 1, is on the upper level of the shopping outlet and has “diversified and expanded its offering” to include the brand’s childrenswear range.
The outlet said the upsize demonstrates its “consistent appeal” to customers and emphasises a “further vote of confidence” that it is a leading London shopping destination.
It also said in a statement that the launch of pop icon Madonna’s Celebration world tour at The O2 arena “bolstered” its footfall during October as well as other events and concerts.
The destination “that never stands still”
Outlet Shopping at The O2 managing director Janine Constantin-Russell said: “Once again The O2 has demonstrated its position as a leading retail, leisure and entertainment destination.
“Our unrivalled 360-degree offering, encompassing a quality tenant mix and matchless visitor experience, is mirrored in the destination’s strong performance and we’re delighted to have surpassed last year’s results across sales and footfall.”
She added: “In the past few months, we’ve witnessed several upsizes with brands reaffirming their commitment to our destination, most recently demonstrated by Calvin Klein.
“We are a destination that never stands still, and these results highlight the efforts that we, our retailers and operators have collectively put in to create a compelling and unequalled offer.
“Excitingly, we are on track to experience one of our most successful years to date and are looking forward to an even bigger and better 2024.”
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