Primark has launched vintage clothing sections in its Birmingham and Manchester stores.
Primark has partnered with The Vintage Wholesale Company to open two concessions in its flagship store locations – Birmingham opened this week and Manchester will launch in the coming weeks.
The concessions will sell a range of vintage and one-off items under the brand WornWell by The Vintage Wholesale Company.
It will sell 1970s, 1980s and 1990s trends including denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets and crazy pattern shirts.
The concessions will offer brands including Tommy Hilfiger, Nike, Converse, Levi’s and Dr Martens.
Primark head of innovation and future trends Jermaine Lapwood said: “We’re very excited to open our first vintage concessions in Birmingham and Manchester. Vintage clothing has increased in popularity over the last few years and we know that our customers love creating unique looks by mixing old fashion with new. This concession will be the nostalgic bridge between generations, bringing curated retro fashion at great value.
“We want to see clothes loved for longer and kept in circulation – we’ve got big plans within our own business to give clothes a longer life – and we’re thrilled to be supporting an independent business who is working to do this.”
WornWell director Riccardo Seaton added: “We are delighted to be opening WornWell by The Vintage Wholesale Company at Primark. We take great pride in sourcing high-quality vintage clothing from around the world, and we’re excited to expand our business and offer once-off pieces of timeless fashion to customers in Birmingham and Manchester.
“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”
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