Primark goes live with click-and-collect trial

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Primark has launched its highly anticipated click-and-collect trial this morning.

Paul Marchant

Paul Marchant said the trial ‘showcases the very best Primark has to offer across kidswear’

The fashion giant is piloting the proposition in 25 stores across the North West of England, including its shops in Manchester, Liverpool, Sheffield and Chester.

The new service allows customers to shop 2,000 children’s products online, across clothing and nursery products and toys, before collecting their order at their chosen store.

Shoppers can select which day to collect their items up to seven days ahead. Orders will be available to collect two days after they have been placed.

Primark has installed a minimum order value of £15 but there will be no delivery charges.

As part of the trial, the retailer is aiming to strip out excess packaging and will use paper wrap bands rather than plastic “wherever possible”.

Orders will be delivered to stores in brown paper packaging or cardboard boxes sealed with paper tape.

Primark boss Paul Marchant said: “It’s a very proud moment to see click and collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.

“We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.

“The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one of our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”