Fashion giant Primark has launched a range of men’s and womenswear adapted from the brand’s bestselling products to meet a variety of needs.

In a first for the high street giant, Primark is releasing a 49-product range of clothing designed and adapted specifically for disabled people, created in collaboration with Victoria Jenkins − a disabled fashion designer.

The clothes include design features such as magnetic fastenings on trousers to make them easier to do up; hidden access points for stomas, insulin pumps or other medical equipment; and cropped cut jumpers that fit easier for those in a wheelchair.

The range includes ultra-soft pyjamas, loungewear and formal wear with hidden elastic waistbands.

“This has taken years of campaigning. I didn’t think we’d see adapted fashion on the high street in my lifetime,” Jenkins told The Guardian.

“We chose things that we could sell the adapted version at basically the same price as the non-adapted one. That was really important, the affordability.”

The decision to launch the new disability range comes after the success of Primark’s accessible lingerie range, which launched in January 2024.

The company carried out research that showed 75% of those surveyed found it difficult to buy accessible clothing while 80% felt excluded from buying fashionable clothes.

Primark head of diversity and inclusion Charlie Magadah-Williams said the range was having a “ripple effect”, adding: “We’re already thinking about what’s next.”

The new range of clothes will be available in stores from January 28.