Fashion giant Primark is freezing prices on hundreds of children’s clothing essentials to support families with their back-to-school shopping.
Primark announced today that its prices will match those of 2021 as it bids to remain the “go-to destination” for back-to-school shopping.
The items in the price freeze will be available both in-store and online via Primark’s click-and-collect service which is currently available in 57 stores in England and Wales.
Primark hopes that its low prices across children’s clothing, backpacks, lunchboxes and stationery, among other products, it can help British households as they continue to “feel the pinch” of the ongoing cost-of-living crisis.
According to research conducted by PwC, 48% of households are expecting to spend less this year due to rising costs of everyday essentials.
Primark customers will now be able to purchase a complete child’s outfit consisting of a long-sleeved T-shirt, leggings and zip through hoodie for a total of £8.30.
Primark kidswear director Gavin Daniels said: “We know that buying for your kids never gets easier, as they continue to grow and kids’ clothing really needs to go the extra distance.
“That’s why we’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.
“Our message to any worried shoppers this year is simple: at Primark, you’re guaranteed great value and style at super-affordable prices, with the added reassurance that our clothes are made to last.”
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