Fashion

Primark to open new stores in Italy

By 29 November 2023

Italy Milan Via Torino Primark (Inside)

Primark has announced it will invest more than €50m (£43.3m) into its Italian business and open five new stores as part of its international expansion push.

The five new stores will open in Turin, Livorno, Consenza, Salemo and Genoa, creating 600 new roles and bringing Primark’s store estate total in Italy to 20.

 

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