Puma posts sales increase but warns of challenges ahead

Puma store on Fifth Avenue, New York

Puma has reported a sales increase during the 2023 full year despite warning of the ongoing “geopolitical and macroeconomic challenges” likely to persist in 2024.

The sportswear retailer reported EBIT for the 2023 full financial year of €622m (£532.27m), which fell within the forecast expectation of between €590 and €670m.

Sales for the full year were up around 6.6% to reach a total of €8.6bn (£7.36bn).

 

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